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Group dynamics in the media

I am regularly asked as an expert in the media. If you are a journalist or television producer interested in using my expertise in the field of group dynamics for your article or program, you can best reach me on my mobile number 06-41335607 or by email at info@deteamcoach.nl

For example, I have worked on:

  • An article in De Metro about “gossiping at work”
  • An article about “working together in teams” in De Sprout
  • An article about “group behavior at concerts” for Nu.nl

 I was also asked as an expert/mediator in the television program “Bullyed from nine to five” of the EO.

For more topics, please check out my Blogs.

Contact
by Natasja Hoex 15 April 2025
Report Nu.nl, January 18, 2019. By Germieke Smits. Early 2019, I was interviewed by Nu.nl about the reason why people flock to sing-along concerts. Below you will find part of the article that resulted from this. Approximately 145,000 visitors attend the eleven shows of De Vrienden van Amstel Live in Ahoy in Rotterdam. There they can listen to and sing along with famous Dutch artists. The concert series is usually sold out within a day a year in advance. What makes such massive sing-along concerts attractive? Fans of De Toppers or other artists flock to concert halls in large numbers, wearing sugary pink outfits and carrying merchandise. “One of the most important reasons to go is the feeling of belonging somewhere,” says Natasja Hoex, psychologist, team coach and expert in group dynamics.Everyone is a fan “When you go to a concert of the Toppers, everyone is a fan, you belong to a group. And then you can even exaggerate it, by singing along loudly and dressing up. That way, it is also made fun of a bit and it is not so serious.” There is a positive peer pressure at sing-along concerts, Hoex adds. “You can really go crazy for a while. You are no longer mom, dad or teacher. The larger group ensures that you dare to do something that you would not normally do so quickly. You probably do not quickly go on the dance floor or sing along on your own. If an entire stadium does it, it is easier.” Singing together, just like dancing and telling stories, evokes a sense of solidarity , because we have been doing it for centuries, says Hoex. The fact that sing-along concerts are often by Dutch artists gives the audience an extra feeling that the concert is ‘theirs’, says Hoex. “Just like King's Day: that is ‘our’ day.” Not strangers, but friends Fraternization at a sing-along concert happens quickly, says Hoex laughing. “You give a compliment about an outfit, you like the same song, you put your arm around your neighbor. The threshold is lowered at a concert. If you have a few things in common, you are soon no longer strangers, but friends.” Friends for a while, because fraternization is a temporary thing, says Hoex. “But that doesn’t make it any less valuable. The masks come off for a while. In our society, many people are anxious, they emphasize the differences or they have learned to be on their own. But people are naturally looking for connection and friendships. You also see that when a disaster happens or when the weather is bad: people immediately gravitate towards each other.”
by Natasja Hoex 15 April 2025
MetroNieuws report, March 25, 2019. By Claartje Vogel. Early 2019, I was interviewed by MetroNieuws about the subject of ‘gossiping in the workplace’. Below you will find part of the article that resulted from this. Gossiping occurs in every workplace. When is it a problem and how do you solve it? “In companies with a kind of family culture, gossip occurs more often,” says psychologist and group dynamics expert Natasja Hoex. “They are often teams that know each other well and see each other outside of work, almost as a kind of family. Think, for example, of a school or a local doctor's office. It is precisely in these types of organizations that gossip quickly becomes a problem.” For example, Hoex recently supervised a primary school in such a small village. The team did not work well together and there was a lot of gossip. “Team members didn’t dare to give each other direct feedback because they wanted to keep things friendly at all costs,” she explains. “They didn’t want to ruin the good atmosphere, but they still had to vent their frustrations. So they discussed their annoyances in the corridors.” A team that doesn’t dare to give each other feedback is a problem, says the psychologist. “If you really want to work well together, giving feedback is essential. If you don’t dare to say anything, frustrations will build up. Moreover, gossip can get out of hand and come back to the person it’s about in a nasty way.” Gossip is not always about work, but it often is. The King's Business School in London made a top 10 of most common gossip themes and number one is 'incompetence', in other words: someone does not do their job well. This is followed by classic gossip such as cheating, sexual preferences and stupid statements. For example: Jan is often late and you talk about it with colleague Lisa. She tells you that she heard that Jan has a sick family member. Now you understand better where the behavior comes from and you will probably be less annoyed. Of course you could have confronted Jan directly, but many people find that difficult. Especially in a small community, Hoex explains. "At the primary school, for example, teachers had a lot to lose. You don't only encounter your colleague at work, but also at the bakery. Maybe your own child is in his class." At the same time, there were definitely problems at the school, but the teachers did not know how to solve them. Hoex solved it by bringing the team together and naming the gossip problem. "You can do this with a coach, but also as a team leader. Say: I notice that people are gossiping, do you recognize that? In my experience, no one is really happy with a culture of gossip at work. Who knows what is said about you when you are not there." Hoex taught the team how to give each other feedback without getting into a fight. Furthermore, gossiping has not been completely eradicated, but the colleagues have made agreements. "You can let off steam for a while, as long as you solve the problem afterwards," she says. "If your colleague says something critical about someone else, ask whether the person in question already knows this. So also speak to your colleagues when they gossip, because you are all responsible for the atmosphere in the team." What can you do about gossip in the office? 1. Discuss it in the group, so that no one immediately feels attacked. 2. Be aware that gossip is often based on vague assumptions and presumptions. 3. Realize that a relatively innocent conversation can quickly be taken out of context. Your colleagues like to take it a step further. 4. Make agreements: speak to your colleagues about gossiping.  5. Complaining is okay, but don't stop at just talking. Solve the problem. 6. Do you think people are gossiping about you? Find the source and confront him or her.

Books

More team results (In Dutch)


by Natasja Hoex


This e-book provides you with very enlightening success factors from group dynamics. You will receive simple tools to break free from powerless, obstructive patterns and lead your team to high results.

Try it for free

Crisis in a team? Yes please! (In Dutch)


by Natasja Hoex


Discover what a crisis is and what it means. In this book you will learn to look at a crisis differently and you will get concrete tips and tools on what you can do in a crisis.

Try it for free

Some examples for the camera